campus market labs kenan flagler intranet

Koushyar Rajavi, Tarun Kushwaha, and Jan-Benedict E.M. In Brands We Trust- A Multi-Country, Multi-Category Study Shijie Lu, Koushyar Rajavi, and Isaac Dinner (forthcoming), 'The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment,' Marketing Science. The Effect of Over-the-Top Media Services on Piracy Search He has also received Student Recognition of Excellence in Teaching: Class of 1934 CIOS Honor Roll (Fall 2021, Summer 2021, Fall 2020).

Rajavi teaches Management Analytics/Statistics in the full-time MBA and undergraduate programs at Scheller. He has received the CTL/BP Faculty Teaching Excellence Award at Georgia Tech (2021) and the Brady Family Award for Faculty Teaching Excellence at the Scheller (2022). His research appears in Journal of Marketing, Marketing Science, Journal of Consumer Research, Marketing Letters, and Journal of Retailing.ĭr. Moreover, he conducts research on digital piracy and the role that firm and policy decisions have on prevalence of piracy. He also studies product recalls and the marketing activities that can be used to mitigate the negative consequences of such crises. In his research he examines the impact of marketing mix instruments on brand equity, and the heterogeneity in such relationships across different product categories and countries.

Rajavi's research primarily deals with branding topics.

Campus market labs kenan flagler intranet